The focus should be on the number of minority-owned media outlets, not one fashion editor

Unlike my father, I have no fashion sense unless I’m wearing my CAP uniform. You literally have to hold me down to get me into a suit.

Over the past twenty-four hours, I have read three blog posts regarding the hiring of Elliana Placas as the new fashion editor for Essence Magazine. After some reflection, my response is…so what.

Essence put at risk its message to its core audience when the magazine was sold to Time Warner. All corporations have a right to express whatever message they determine to be in their best business interest.

I liken this blow up to someone trying to put together a choir and debating whether the emphasis should be on getting a singer who can hit three or four octaves versus as many voices that are willing to work together. Focusing on whether Placas should have been hired is like focusing on someone who can hit four octaves. The real focus should be on ensuring the optimal number of media voices enter the market so that the optimal demand of information consumers is met.

If consumers are ticked that Essence doesn’t have a sister as the fashion editor, then they can go read another magazine. Better yet, they can go and start their own damned magazine. Quite frankly if these complainers understood what an editor does and how the editor engages their writers, they would lighten up. I know of reporters who bumped heads with their editors frequently. Sometimes the editor won. Sometimes the editor didn’t.

If this Placas woman is smart, she will focus on what her reporters tell her is happening on the streets of Milan, New York, Chicago, Paris, and Tallahassee (don’t laugh. The Ebony Fashion Fair comes to T-town every year), versus trying to put her imprimatur on every fashion story they put out.

Anyway, a true entrepreneur is looking at this as an opportunity, not an excuse to join the masses in getting up in arms over a big what to do about nothing.

Besides, to heck with fashion. Give me a woman in a T-shirt, nice jeans, and a gym membership any day.

About Alton Drew

Alton Drew brings a straight forward and insightful brand of political market intelligence. Alton Drew graduated from the Florida State University with a Bachelor of Science in economics and political science (1984); a Master of Public Administration (1993); and a Juris Doctor (1999). You can also follow Alton Drew on Twitter @altondrew.
This entry was posted in black American, corporate speech, Essence Magazine, free speech, media and tagged , . Bookmark the permalink.

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