Demandware understands the need for broadband adoption

So I’m reviewing financial filings of a number of e-commerce solution companies when I come across Demandware’s (DWRE:NYSE) description of risk factors to the company. The company describes broadband adoption by consumers as a risk. Specifically:

“We are dependent upon consumers’ willingness to use the internet for commerce.
Our success depends upon the general public’s continued willingness to use the internet as a means to purchase goods, communicate, and conduct and research commercial transactions. If consumers became unwilling or less willing to use the internet for commerce for any reason, including lack of access to high-speed communications equipment, congestion of traffic on the internet, internet outages or delays, disruptions or other damage to users’ computers, increases in the cost of accessing the internet and security and privacy risks or the perception of such risks, our business could be materially adversely affected.”

Yes, this is just a description of one risk factor, and there is no discussion of a policy preference for addressing broadband adoption or traffic congestion. It would be interesting to see where the e-commerce solutions community stands on network neutrality, which would result in network congestion if every piece of traffic is treated equally.

It would be good to hear the e-commerce solutions community endorse paid access by larger content distributors to a higher-speed lane.

About Alton Drew

Alton Drew brings a straight forward and insightful brand of political market intelligence. Alton Drew graduated from the Florida State University with a Bachelor of Science in economics and political science (1984); a Master of Public Administration (1993); and a Juris Doctor (1999). You can also follow Alton Drew on Twitter @altondrew.
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