According to The Hillicon Valley blog, Senator Mike Lee, Republican of Utah, is going to keep his eye on Google, after the Internet search giant escaped a finding by the Federal Trade Commission of antitrust violations. Mr. Lee is concerned that the FTC failed to address his concerns about Google’s business practices and that the decision does not ensure the robust competition in the search market necessary for maximizing consumer welfare.
My take is, if Mr. Lee is concerned about maximizing consumer welfare in search, isn’t up to the consumer to determine whether their welfare is being infringed upon in the first place? Consumers prefer Google. It’s that simple. Yahoo! is 1990s. Bing is an option, but has not gained that much traction not because of Google but probably because of what Bing may or may not offer.
And why focus on how consumers search for information online? Consumers have options outside of the standard search engine for finding information. There is too much narrow focus on the online platform. It is only one medium by which consumers look for info.