A side note on #Christmas shopping

Three of the coolest gifts I ever received during the holiday season were a model of a B-17 Flying Fortress; The Star Trek Compendium; and a copy of Sting‘s greatest hits. All three were given to me by my step-daughter. What I really appreciated was that she was able to ascertain what some of my passions were.

As I watch the business news channels and listen to their analyses of the economy and the retail sector and watch video of people rushing the stores, I have to wonder if people would save more money while giving more meaningful gifts to their friends and families. Do you really want to open up your gifts and find an electric shaver? Are you defined by another durable product or appliance? I didn’t think so.

But purchasing a friend or family member a gift based on that person’s passions would probably raise a more important issue. How well can you say that you know your friend or family member so that you buy them a gift that reflects their interests or passions? That may bring reason for pause or consider a strenuous amount of thought.

Maybe we should save a few bucks from purchasing that expensive and impersonal gift and take our friends out for a one-on-one lunch and really get to know them. It may make gift giving in 2014 a lot less stressful than this year …

About Alton Drew

Alton Drew brings a straight forward and insightful brand of political market intelligence. Alton Drew graduated from the Florida State University with a Bachelor of Science in economics and political science (1984); a Master of Public Administration (1993); and a Juris Doctor (1999). You can also follow Alton Drew on Twitter @altondrew.
This entry was posted in business, Christmas, commerce, consumer welfare, Economy and tagged , , , . Bookmark the permalink.

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