So far Trump is winning the political marketing war

No. Donald Trump is not popular, but the bundle of political twigs has packaged for his constituents has more traction than the political packages being put together by Democrats.

Mr Trump has, so far via a slew of executive orders, been making good on campaign promises. For example, on 3 February, Mr Trump issued an executive order espousing seven core principles for regulating the United States’ financial system. This executive order allows Mr Trump to argue that he has attempted to remove restraints on U.S. productivity and growth.

Another executive order, issued 30 January, requires that for every new regulation issued by an agency, that agency should identify two rules for elimination. In addition, new regulations should be “prudently managed” by the budget process. Again, another example of Mr Trump keeping his promises to his constituents.

An executive order issued 9 February requires that federal laws be enforced to protect federal, state, and local law enforcement officers from acts of violence. During his campaign, Mr Trump expressed his position that “blue lives matter.” By his executive order, Mr Trump wants his constituents to feel assured that legislative initiatives would be pursued that enhance, strengthen, or increase punishment of violent acts against law enforcement officers.

Last night’s resignation of former national security advisor, Michael Flynn, has put a dent in Mr Trump’s political market share. Mr Trump promised the electorate that he would run a foreign policy superior to the foreign policy initiatives of his predecessor. His administration will be spending the next few weeks explaining how Mr Trump could not have known that his national security adviser conversed with the Russian government without his knowledge.

At a minimum, it says something very negative about how a businessman known for his hands on management style could commit such an oversight. Democrats will pounce on this issue and I also expect them to use the media to apply pressure on the Congressional Republicans to initiate hearings on the matter.

Will the “fear and scandal” package developed and distributed by Democrats find any buyers? Among those who already dislike the President, yes, the package will sell, but it won’t collect any additional political revenue. In order to profit from the scandal, Democrats may have to connect the Administration’s mistake to real or perceived global harm and so far I don’t see any major global harm. The Administration hopes to negotiate with Russia the further coordination of activities to combat ISIS, but I don’t see those attempts be dampened simply because the benefits of coordinating a resolution of Syria’s ISIS problem outweighs the poor judgment of Michael Flynn.

Mr Trump still has an edge in the political marketing war, but he has a lot of work to do in order to keep it.

About Alton Drew

Alton Drew brings a straight forward and insightful brand of political market intelligence. Alton Drew graduated from the Florida State University with a Bachelor of Science in economics and political science (1984); a Master of Public Administration (1993); and a Juris Doctor (1999). You can also follow Alton Drew on Twitter @altondrew.
This entry was posted in American society, democracy, Democrats, Donald Trump, Republicans, Russia, Uncategorized and tagged , , , , . Bookmark the permalink.

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