Back in the early 1990s, a higher value was placed by the consumer on her use of the internet and the dial-up services that were used to access it. It was expensive paying either per use or per minute or hour or day depending on your AOL package. The analog telephone service sometime required additional toll fees to access online providers. You didn’t take for granted your time used to access or be online. You made a cost=benefit analysis regarding the time online and paid for the value of the information you retrieved.
Our perspective on value for being online has changed. We have gone from waiting till after 9 pm or weekends to make a long distance call in order to save on toll fees to having bundled wire or wireless services that have eliminated toll calling. You no longer wait minutes for a 100-page document. Such a document can be downloaded in and shared with others around the globe in seconds. Our appreciation for the cost of being online has fallen so low that a significant number of Americans believe that using online resources to transmit videos of singing cats has equal value to data containing vital procedures for surgery.
Net neutrality has spawned the delusion that democracy requires equal treatment of all traffic, no matter how mundane, non-substantive, or perverse. It is time to reverse this perversion by imputing a value component to online access and data exchange. A crucial first step toward bringing back value is the repeal of the Federal Communications Commission’s 2015 open internet order and the no-value rules that it created.
True network neutrality cannot occur if agreements on the pricing of the exchange of traffic are overseen by the federal government. Content delivery networks, internet information portals, and broadband access providers should negotiate traffic exchange freely and allow their assessment of the value of traffic exchange determine price. These carriers have data on the value the consumer places on their content and access services and can design the proper price points for recovering costs and generating profits.
For the end-use consumer, a day of reckoning will occur. Will they meet the new demand for price recovery issued by content providers by paying higher prices? Or will they spend less time on the internet? Some may see value by paying additional fees to content providers. For those who don’t, they will threaten to abandon internet networks or reduce the time spent on them. This will provide content and network providers to become innovative by providing tiers of services that give the consumer additional flexibility on payment and usage.
In the end, network neutrality won’t “destroy democracy” on the internet. To be technical, democracy is about choosing political leaders and until we have elections via the internet, the democracy argument is nonsense. What we will have, with the elimination of these rules, is a conduit of commerce being subjected to market rules voluntarily entered into by its participants.