Google and Facebook: When humans are the fuel for social media farms

For several weeks, social media firms Facebook, Google, and Twitter have faced scrutiny from media and Congress over their alleged facilitation of Russian messaging during the 2016 presidential elections. Nitasha Tiku shared last month in an article for WIRED how social media companies have been catching heat from both sides of the aisle for allowing Russia-based or backed entities to buy ads on their platforms and direct subscribers to messages designed to misinform, mislead, or otherwise influence readers.

Facebook, Google, and Twitter are leaders in the “attention economy“, where social media companies buy (more like hack), package, and sell the attention they glean from their subscribers. Keeping your attention is their business, keeping it in sufficient quantities to attract advertisers who wish to market product to you. Attention, not information, is in short supply. That is the true gold nugget.

Congress, while not having yet passed any significant legislation, is still scrutinizing how social media companies manipulate consumer behavior. For example, today the U.S. House energy and commerce committee has a hearing on how companies use algorithms when making decisions on consumer behavior. This should provide some insight on where Congress wants to go next on the issue.